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    • PDF (Preferred): Normally Editable Files, Large File Size, Good for Print

    • Ai or EPS: Illustrator Files, Editable in Most Situations

    • JPG or JPEG: Non-Editable, Low File Size, Good for Social Media Display Photos

    • PNG: Non-Editable, Low File Size, Good when Transparent Backgrounds are Needed like Advertisements and Websites

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    • Pretty Much Everything, Aaron Draplin

    • Logo Mayhem Book, Lincoln Design Co.

    • Logo Modernism, Jens Müller and R. Roger Remington

    • Steal Like an Artist, Austin Kleon

    • Know Your Onions, Drew de Soto

    • Elements of Graphic Design, Alex W. White

    • Design Basics Index, Jim Krause

    • Logo Design Love, David Airey

    • Just My Type, Simon Garfield

    • Thinking with Type, Ellen Lupton

    • Burn Your Portfolio, Michael Janda

    • Freelance Business and Stuff, Hoodzpah

    • Building a Big Small Business Brand, Dan Antonelli

    • Buyology, Martin Lindstrom

    • Ephemera V2, Joshua Minnich

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